Social » Sense of Place

We have a deep sense of pride in the Wellington region and there is strong community spirit. We value the region’s unique characteristics – its rural, urban and harbour landscapes, its central location, and its capital city.

What is Sense of Place?

Residents with a strong sense of pride and a sense of community are key to building strong, socially sustainable and connected communities. These people will act as advocates for their region and promote the positive aspects their region has to offer by contributing to improving their neighbourhoods. The built environment contributes to the way people feel about where they live and impacts strongly on the sustainability of the natural environment. 

Sense of place is made up of 6 indicators that were selected to measure progress towards the sense of place community outcome definition (shown above). Data relating to each individual indicator (for the 2001 to 2017 period) is provided via the menu below. The index for sense of place (pictured below) shows the composite average of the individual indicators.

Walking to School

Sense of place, 2001-2018

What this means

The sense of place GPI has changed a small amount from 2001 to 2015, then decreased by 1.5 percentage points in the last three years (2015 to 2018). The sense of place indicator has fluctuated mildly over the 18 year study time .The strongest negative trend across the sense of place indicators was in people’s perceptions about graffiti, vandalism and litter being a problem in their local area.

Did you know?

A GPI is an attempt to measure whether a nation’s or a region's growth, increased production of goods, and expanding services have actually resulted in the improvement of the well-being of the people in the region.

6 Indicators are being used to track Sense of Place in the Wellington region

Click on each indicator below to access further information

Download Territorial Authority data for these Indicators

Sense of pride in city » Overview

Why is this indicator important?

Built and natural aspects of the environment contribute to the way people feel about where they live and have an impact on people’s quality of life and sense of well-being. Pride of place can also be about human relationships and the level of social capital that exists in a community Cultural and sporting events may also promote a sense of pride and collective identity in a city or region. Feeling a sense of pride of place is likely to result in increased participation and investment in the area in which a person lives.

Percentage of resident’s agreeing or strongly agreeing that they feel a sense of pride in the way their city looks and feels, 2008 - 2018



  • In 2018, 72% of Wellington region respondents agreed or strongly agreed that they felt a sense of pride in the way their city looks and feels, an increase from the result of 61% in 2008.
  • In 2018 Wellington region respondents were more likely to feel a sense of pride (72%) in the way their city looks and feels compared to respondents in the NZ cities surveyed (61%).

Sense of pride in city » Technical Information

Indicator Definition

The percentage of respondents in the Wellington region that agreed or strongly agreed that they felt a sense of pride in the way their city looks and feels.

Data Source

Quality of life survey

Last updated April 2019

Data available from 2008. Indicators are updated in April and November each year; for those indicators where new data or survey results have become available.

Survey question relates to a respondents immediate downtown/city centre area, e.g. a respondent in Porirua would be referring to the Porirua downtown/city centre area.

Results are aggregated to provide regional figure.

Data for NZ cities only collected in 2012 and 2014, 2016, 2018.

New Zealand cities surveyed: Auckland, Christchurch, Dunedin, Wellington, Porirua and Hutt.

While care has been taken in processing, analysing and extracting information, we cannot guarantee that the information is free from error and we shall not be liable for any loss suffered through the use, directly or indirectly, of any information, product or service.