Social » Sense of Place

We have a deep sense of pride in the Wellington region and there is strong community spirit. We value the region’s unique characteristics – its rural, urban and harbour landscapes, its central location, and its capital city.

What is Sense of Place?

Residents with a strong sense of pride and a sense of community are key to building strong, socially sustainable and connected communities. These people will act as advocates for their region and promote the positive aspects their region has to offer by contributing to improving their neighbourhoods. The built environment contributes to the way people feel about where they live and impacts strongly on the sustainability of the natural environment. 

Sense of place is made up of 6 indicators that were selected to measure progress towards the sense of place community outcome definition (shown above). Data relating to each individual indicator (for the 2001 to 2017 period) is provided via the menu below. The index for sense of place (pictured below) shows the composite average of the individual indicators.

Walking to School

Sense of place, 2001-2018

What this means

The sense of place GPI has changed a small amount from 2001 to 2015, then decreased by 1.5 percentage points in the last three years (2015 to 2018). The sense of place indicator has fluctuated mildly over the 18 year study time .The strongest negative trend across the sense of place indicators was in people’s perceptions about graffiti, vandalism and litter being a problem in their local area.

Did you know?

The GPI counts crime, pollution, greenhouse gas emissions, natural resource depletion and soil loss, as costs, not gains, to the economy.

6 Indicators are being used to track Sense of Place in the Wellington region

Click on each indicator below to access further information

Download Territorial Authority data for these Indicators

Contact with friends and family

Why is this indicator important?

Family and friends are the primary source of care and support for most people. Staying in touch with family and friends who live elsewhere helps maintain social connectedness between households and across geographical boundaries.

Percentage of resident’s who thought the amount of contact they have with friends and family is about right (2008-2016)



  • In 2016, 74.7% of Wellington region respondents thought the amount of contact they have with friends and family (who do not live with them) was about right, which is lower than for New Zealand respondents overall. This is an increase of 3.3 percentage points since 2008.
  • For New Zealand overall, the percentage of those who thought the amount of contact they have with family and friends is about right has increased very slightly from 74.7% to 75.8% over tsix years.
  • The percentage of Wellington region respondents who thought the amount of contact they have with friends and family is about right is slightly lower that the percentage for New Zealand overall.

Contact with friends and family

Definition and data details

Indicator Definition

The percentage of respondents in the Wellington region aged 15 and over who said the amount of contact they have with friends and family who do not live with them is about right.

Data Source

Statistics New Zealand General Social Survey

Last updated March 2018

No data for 2014 because question was not included in the survey. Small change to question format in 2016.

While care has been taken in processing, analysing and extracting information, we cannot guarantee that the information is free from error and we shall not be liable for any loss suffered through the use, directly or indirectly, of any information, product or service.