Social » Sense of Place

We have a deep sense of pride in the Wellington region and there is strong community spirit. We value the region’s unique characteristics – its rural, urban and harbour landscapes, its central location, and its capital city.

What is Sense of Place?

Residents with a strong sense of pride and a sense of community are key to building strong, socially sustainable and connected communities. These people will act as advocates for their region and promote the positive aspects their region has to offer by contributing to improving their neighbourhoods. The built environment contributes to the way people feel about where they live and impacts strongly on the sustainability of the natural environment. 

Sense of place is made up of 6 indicators that were selected to measure progress towards the sense of place community outcome definition (shown above). Data relating to each individual indicator (for the 2001 to 2017 period) is provided via the menu below. The index for sense of place (pictured below) shows the composite average of the individual indicators.

Walking to School

Sense of place, 2001-2018

What this means

The sense of place GPI has changed a small amount from 2001 to 2015, then decreased by 1.5 percentage points in the last three years (2015 to 2018). The sense of place indicator has fluctuated mildly over the 18 year study time .The strongest negative trend across the sense of place indicators was in people’s perceptions about graffiti, vandalism and litter being a problem in their local area.

Did you know?

The GPI counts our health-care costs created by smoking, not exercising, eating poorly and becoming obese, as costs, not gains, to the economy.

6 Indicators are being used to track Sense of Place in the Wellington region

Click on each indicator below to access further information

Download Territorial Authority data for these Indicators

Perception of graffiti, vandalism and litter

Why is this indicator important?

Litter, graffiti and vandalism can impact negatively on people’s quality of life by affecting how safe they feel, and how proud they are of the look and feel of where they live.

Percentage of resident’s thinking that graffiti, vandalism or litter are a problem in their local area (past 12 months), 2008 - 2018



  • In 2018, an average of 52% of Wellington region respondents thought that people leaving litter in the streets, graffiti or vandalism had been a problem in their local area over the last 12 months. This is significantly higher than the 47.5% of Wellington region respondents with this perspective in 2010.
  • From 2008 to 2018 the percentage of respondents in the Wellington region who percive litter, graffiti or vandalism as a problem has fluctuated between 47% and 58%.

Perception of graffiti, vandalism and litter

Definition and data details

Indicator Definition

The average percentage of respondents in the Wellington region that thought graffiti, vandalism or litter had been a problem in their local area over the last 12 months.

Data Source

Quality of life survey

Last updated April 2019

Data points available only from 2008. Indicators are updated in April and November each year; for those indicators where new data or survey results have become available.

While care has been taken in processing, analysing and extracting information, we cannot guarantee that the information is free from error and we shall not be liable for any loss suffered through the use, directly or indirectly, of any information, product or service.